SCOPE Console Sales page

Scripts

Fourteen conversations, word for word. Copy the line, say the line.

14 scripts

01

"What's your rate?" on a first call

Them"So what do you charge?"

You"It depends on scope, and I don't want to guess at a number that turns out to be wrong. Most projects like this land between [X] and [Y]. Tell me what you're trying to do and I'll come back with a fixed price."

A range is safe here because you're anchoring, not quoting. Set X at a number you'd genuinely be happy with. Never set X at your floor.

02

Quoting the number

You"It's $6,400 for everything in the scope, half to book the dates and half on delivery."

Then stop talking. Don't explain, don't justify, don't fill the pause. The silence after a number feels like a minute and lasts three seconds. Whoever speaks first negotiates against themselves.

03

They want a proposal before you've scoped it

Them"Can you send over a proposal?"

You"Yes. I need twenty minutes with you first, otherwise I'd be writing a proposal for a project I've guessed at. Are you free Thursday?"

Speculative proposals are unpaid work with a low hit rate. The call is the qualification.

04

Asking for the deposit

You"I'll send the invoice for the first half today. I book the dates once it's paid, and I've got the week of the 12th held for you until Friday."

The held date does the work. It's true, it isn't a threat, and it gives a reason to act now that has nothing to do with pressure.

05

Their budget is genuinely fixed

Them"We've only got $3,000 and that's really it."

You"That's workable. It won't be everything we discussed, so let me tell you what I'd cut. For $3,000 I'd do [core deliverable] properly and leave [the rest] for later. Does that solve enough of the problem to be worth doing?"

Reduce scope, never rate. Same hourly value, smaller project. Cutting your rate teaches them your prices are fiction.

06

They ask for a discount

Them"That's a bit more than we were hoping to spend."

You"Totally understand. That's the price for the scope we talked about. If the budget is fixed at a lower number, tell me what it is and I'll tell you what fits inside it."

You haven't defended the price and you haven't dropped it. You've moved the conversation from cost to scope, which is the only place it can be solved without you losing money. Roughly half the time they find the budget.

07

They compare you to someone cheaper

Them"We had a quote for half this."

You"That's a real option and you should take it if price is the deciding factor. What you'd get from me is [the specific difference]. If that isn't worth the gap for this project, no hard feelings at all."

Never criticise the cheaper option, it makes you sound worried. Giving explicit permission to leave is what usually keeps them.

08

The small extra request

Them"While you're in there, could you also just..."

You"Sure, happy to. That's outside the scope so it's about two hours, $250, and it doesn't move the deadline. Want me to add it?"

"Sure, happy to" first, every time. The yes disarms it. The price is just information after that.

09

The same client, the fifth time

You"We've added about six hours of extra requests over the last two weeks. I've been absorbing them and I can't keep doing that. From here I'll quote anything outside the original scope before I start it. Nothing's changed about the deadline."

Say it once, plainly, without listing grievances. Naming the pattern is uncomfortable for about four seconds and it resets the entire relationship.

10

Revisions past the agreed round

Them"Just a few more tweaks."

You"We're past the two rounds in the scope, so this one's billable. Send everything you want changed in a single list and I'll price it as one batch, which will be cheaper than doing them one at a time."

The batching offer is genuine value and it stops the drip of single-item emails, which is what actually destroys a week.

11

They go silent, then want the original date

You"I had the feedback down for the 3rd and it came through on the 11th, so delivery moves from the 18th to the 26th. If the 18th is critical I can look at what's possible, though it would mean rush hours on top."

This is why the dependency line is in the scope document. You're not arguing, you're reading back something they already approved.

12

Late payment, first chase

You"Hi [name], invoice 0114 was due last Friday. Could you let me know when it's going out? Happy to resend it if that's easier."

Short, unapologetic, no "sorry to bother you." You're not asking for a favour, you're asking to be paid for work you delivered. Send it the day after it's due, every time.

13

Raising rates on an existing client

You"Heads up that my rates go up in January. For you it'll be $X, and anything we've already agreed stays at the old rate. Wanted you to know well ahead."

Give sixty days, honour existing commitments, and don't explain why. Explanations sound like a request for permission. Almost nobody leaves over a reasonable increase, and the ones who do were the ones costing you money.

14

Ending it

You"I don't think I'm the right fit for how this project's running, so I'd like to wrap up at [milestone]. I'll finish [specific thing] and hand over everything in a usable state. I'll invoice for work completed and nothing further."

No blame, no list of what they did. Leave the work in a state the next person can pick up. You'll be recommended by clients you fired, which sounds impossible until it happens.

Templates

Copy, paste into your email, fill the brackets.

T1

Project scope

The rule this document exists to create: if it isn't written here, it's a new request. That single sentence is the whole value, and it only works if you send it every time, including to clients you like.

  • 01 What I'm delivering Name the artefacts. Not "a website." Five pages, listed.
  • 02 What's not included The section everybody skips and the one that prevents the argument.
  • 03 Revisions Define what a round is, or you'll get forty emails called one round.
  • 04 New requests Nothing is refused. Everything is quoted.
  • 05 Timeline dependency The line that has saved more freelance relationships than any other.
  • 06 Payment 50/50, due in 14 days, work pauses at 14 days overdue.
T2

Change order

This is the piece that turns scope creep into revenue. Short, unemotional, and sent before you do the work. It's an invoice that hasn't happened yet, and the tone should be as boring as one.

  • 01 It never says no Saying no makes you difficult. Quoting makes you professional.
  • 02 It prices time, not just money The date moving is often what makes them withdraw the request.
  • 03 It arrives before the work Sent after, it's an awkward invoice. Sent first, it's just how you work.

Expect about half of all extra requests to quietly disappear once they have a price on them. That isn't failure, that's the system working. Those requests were never worth what they cost, and until now you were the one paying for them.

Floor method

The maths behind the calculator, plus the parts it leaves out.

F1

The calculation

revenue needed = target take-home / (1 − overhead %)

billable hours = weeks worked × billable hours per week

hourly floor = revenue needed / billable hours

The two numbers everybody gets wrong. Weeks worked is not 52, it's 42 to 46 once you remove holiday, sick days and dry spells. And billable hours per week is not 40, it's 20 to 25, because sales calls, proposals, invoicing, admin and email are all unbilled. Those two mistakes together are why someone who should charge $124 confidently quotes $65. They divided by 2,080 hours instead of 968.

F2

Pricing by project instead of hour

  1. Estimate the hours honestly, then add 30%. That isn't padding, it's the historical average.
  2. Multiply by your floor. That's the number you can't go under.
  3. Add margin on top, based on value, urgency and how much you want the work.
  4. Quote one number, never a range. A range is heard as the lower end and negotiated down from there.
F3

Two other floors worth having

The want-it rate. Work you'd genuinely enjoy, for someone decent. About 15% under standard, and never under your floor. Below the floor it isn't a favour, it's a subsidy.

The rescue rate. Rush work, someone else's mess, a client who already burned one freelancer. Standard plus 50% minimum. This work always costs more than it looks and it always eats a weekend.

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